threadrobe
laundry is now a thing of the past.
creative challenge
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ThreadRobe was out to change the way the world thought about laundry, an industry that hadn’t been innovated since the 50's.
No more folding, no more hassle.
DC Visionaries was brought in help develop a series of videos to see the company through its presales and eventual launch.
so incredible,
it didn’t seem real —
After the initial video launched it was an overnight sensation, some were questioning it to be real. Home improvement and tech news sites continue to feature this exciting new device.
how we did it —
To help audiences confirm this was a real product, we created "how to" videos revealing some of the magic behind ThreadRobe.
Being a complex shoot with large equipment, a 3d pre-visualization render was required. It helped us complete production within a full day.
behind the scenes —
